MoFu Blog (Thought Leadership)
Category authority. LLM citation signal.
MoFu90 / 200 / 365-day
Content that gets
found, cited,
and acted on.
Most B2B content exists. It just doesn't do anything. We build the content your buyers find when they ask AI, and the assets that move them from curious to ready to buy.
Every deliverable, mapped.
Pick what you need. Bundle into a sprint. We handle the rest.
01. Content That Builds Pipeline
ToFu and MoFu assets that establish category authority and get your brand cited by ChatGPT, Perplexity, and Google AI Mode.
BoFu Blog (Buyer Guide / ROI)
High purchase-intent query capture.
BoFu90 / 200 / 365-day
Technical Guide
Expert entity signal. Attracts 6-figure deal conversations.
MoFu / BoFu200 / 365-day
Pillar Page
Topic cluster anchor. GEO entity foundation.
ToFu / MoFu90 / 200 / 365-day
Content Cluster (Pillar + Spokes)
Full topic authority for AI models.
ToFu to BoFu200 / 365-day
Comparison Page
Competitive query capture at decision stage.
BoFu90 / 200 / 365-day
Alternative Page
Competitive displacement. Captures switching intent.
BoFu90 / 200 / 365-day
eBook
Lead gen + depth signal for AI citation.
MoFu90 / 200 / 365-day
Whitepaper
Credibility + expert citation source.
MoFu / BoFu200 / 365-day
LinkedIn Content Program
Brand entity signal + thought leadership cadence.
ToFu / MoFu30 / 90 / 200 / 365-day
02. Content That Converts
BoFu assets and demand gen tools built to turn AI-referred traffic into pipeline.
B2B Newsletter
Owned audience build. Nurture channel.
ToFu / MoFu90 / 200 / 365-day
Email Nurture Sequence
Pipeline acceleration. 5 to 10 part series.
MoFu90 / 200 / 365-day
Re-engagement Email Sequence
Revenue recovery from cold or stalled leads.
BoFu200 / 365-day
Onboarding Email Sequence
Retention and expansion revenue.
Post-sale200 / 365-day
PPC Ad Copy + Campaign Assets
Paid intent capture. Aligned to buyer stage.
ToFu / BoFu90 / 200 / 365-day
High-Converting Landing Page
Conversion + structured data for AI parsing.
BoFu30 / 90 / 200 / 365-day
ROI / Savings Calculator
Lead magnet + LLM tool citation signal.
MoFu / BoFu90 / 200 / 365-day
AI Readiness Assessment
Lead magnet + entity authority signal.
MoFu90 / 200 / 365-day
Benchmark Tool
Lead magnet. Often cited as research by AI.
MoFu200 / 365-day
Marketing Video (Explainer)
Multi-format entity signal. Increases dwell.
ToFu / MoFu90 / 200 / 365-day
Product Demo Video
Conversion acceleration at evaluation stage.
MoFu / BoFu90 / 200 / 365-day
Social Cut / Short-form Video
Reach + brand awareness. 60 to 90 seconds.
ToFu30 / 90 / 200 / 365-day
03. Web and Technical Foundation
The infrastructure that makes everything else citable. Schema, llms.txt, and copy that tells AI exactly who you are.
Website Copy (Full Site)
Entity clarity. GEO foundation for every page.
All stages90 / 200 / 365-day
Website Design + Development
Technical AEO, llms.txt, schema from the ground up.
All stages200 / 365-day
Schema Markup Implementation
Structured data. Tells AI crawlers what to extract.
All stages30 / 90 / 200 / 365-day
llms.txt Deployment
Direct LLM crawl instruction. Fastest AEO win.
All stages30 / 90-day
Pick your sprint.
Every sprint is a managed program. We plan the calendar, brief the team, and ship on time.
01
30-Day Sprint
Foundation layer. 8 to 12 assets. Audit plus quick wins. AI citation gaps closed fast.
02
90-Day Sprint
Full content cluster. Pillar page, supporting articles, one lead magnet. Authority starts compounding.
03
200-Day Sprint
Multi-cluster build. Email sequences, social integration, paid assets. Pipeline attribution begins.
04
365-Day Sprint
Full annual program. Quarterly re-audits. Compound authority that turns into predictable inbound.
Answered directly.
No boilerplate. The questions B2B tech marketers actually ask before engaging.
What makes your blogs different from what other agencies produce?
Every article is structured for both human readers and AI extraction. That means clear entity references, traceable statistics, schema-ready headings, and content mapped to real buyer intent prompts, not keyword clusters. A blog from us is also a citation asset for ChatGPT and Perplexity.
Do you write for our specific vertical?
Yes. We work exclusively in B2B technology: SaaS, fintech, enterprise software, iPaaS, supply chain, identity tech, and telecom. We do not work with lifestyle brands or generalist clients. Vertical fluency is the whole point.
What is a content sprint and why does it matter?
A sprint is a managed production program with a fixed calendar, defined asset list, and a clear outcome. It replaces the 'we publish when we can' approach with something that actually compounds. Authority builds faster with a structured program than with one-off articles.
Can we pick individual deliverables without a full sprint?
Yes. Our services are composable. If you need a pillar page and two landing pages, that's an engagement. You do not need to buy a full program to work with us.
How long before we see results?
AI citation improvements from schema and llms.txt deployment typically show within 30 days. Content authority builds over 90 to 180 days depending on your current baseline. We run a quarterly re-audit to track citation movement and adjust.